Friday, September 4, 2009

My quick take on Groundswell

If you are interested in improving your companies SMO efforts and brand awareness I recommend reading "Groundswell: Winning in a World Transformed by Social Technologies".   Groundswell lays out several case studies on how people / companies reached out to their customer base.  While most companies live in FEAR of the Groundswell you need to help create the plan to break the FEAR and help Sr. management and Marketing realize that they don't own 100% of the brand anymore because our customers own a major percentage and are constantly talking about your brand.  My only suggestion for future editions is to provide a bit more detail on what technologies people were using to drive the groundswell.

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